Position Overview We are looking for a highly motivated Digital Marketing & Customer Acquisition Officer to drive our company's digital marketing initiatives. The primary objective of this role is to drive customer lead generation and oversee the successful execution of our digital strategy across multiple channels.
Key Responsibilities
- Customer Acquisition: Develop and implement high-impact strategies to drive lead generation and customer acquisition.
- Social Media Marketing: Manage our presence across social platforms, creating engaging content and building brand awareness.
- Google Ads & Search Advertising: Oversee PPC campaigns, optimizing for the highest return on ad spend (ROAS).
- Search Engine Optimization (SEO): Implement on-page and off-page SEO strategies to improve organic search rankings and website visibility.
- Conversion Optimization: Analyze user journeys and implement A/B testing to increase website and landing page conversion rates.
- Content & Email Communication: Craft compelling digital content and manage email marketing workflows to nurture leads.
- Digital Advertising: Identify and leverage new digital advertising opportunities and platforms.
- Analytics & Performance Management: Track, analyze, and report on key performance indicators (KPIs) using digital analytics tools to ensure campaign effectiveness.
Requirements & Qualifications
- Proven experience in digital marketing, customer acquisition, or a similar role.
- Strong understanding of SEO, SEM, Google Analytics, and CRM software.
- Excellent written and verbal communication skills.
- Highly analytical mindset with a focus on data-driven decision-making.
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
